New £15 Serum Creates Buzz for Under-Eye Treatment

A new skincare serum priced at £15 is gaining traction online, specifically on TikTok, for its ability to address under-eye hollows. The product, known as Volufiline 92% + Pal-Isoleucine 1%, is crafted by the popular brand The Ordinary and has been designed to restore volume in areas of the face that typically lose fat with age, such as the under-eye region, cheeks, and temples.

This innovative serum, which is currently available for a promotional price of £15.01—down from its usual cost of £19.50—works by stimulating deeper structural molecules like collagen and elastin. While many products provide only temporary hydration, Volufiline aims to regenerate the underlying support structures of the skin, helping to fill in fine lines and enhance facial contours.

How It Works

Unlike conventional ingredients such as hyaluronic acid, which primarily hydrates the skin’s surface, Volufiline penetrates deeper layers. It supports the fat pads beneath the skin, which tend to diminish over time. Previously, using Volufiline required mixing it with a moisturizer before application. However, The Ordinary has simplified the process with its new serum, making it easy to apply directly to targeted areas after moisturizing.

The product has already garnered attention on social media, particularly through content creator Devon Kelly. She highlighted her positive results with before-and-after photos, showcasing a reduction in the appearance of under-eye hollows that she attributed to using Volufiline. After initially trying a different Volufiline product, Devon transitioned to The Ordinary’s serum for its ease of use and effectiveness.

Considerations and Alternatives

While this serum offers a promising option for those looking to enhance facial volume, it is essential to note that topical applications cannot replace the effects of injectable treatments, such as dermal fillers. Individuals with significant fat loss or pronounced facial hollows may still need to explore professional aesthetic options.

For those seeking a hydrating and temporary plumping effect, hyaluronic acid serums remain a solid choice. Notable options include the Vichy Mineral 89 Hyaluronic Acid Daily Hydrating Booster Serum, priced at £18.64, The INKEY List Supersize Hyaluronic Acid Serum at £16.50 for a larger bottle, and Medik8 Hydra B5, which retails for £45.

As skincare innovations continue to emerge, the buzz surrounding The Ordinary’s Volufiline serum underscores a growing interest in accessible beauty solutions that deliver visible results. The product’s affordable price point and ease of use make it an enticing option for consumers looking to enhance their skincare routine.