Construction Innovator Launches C2C to Revive Industry Confidence

The construction industry has faced significant challenges in recent years, with numerous high-profile companies collapsing under pressure. In response to the ongoing turmoil, Greg Morrison, founder of C2C, has embarked on a mission to rejuvenate the market by introducing a fresh approach to project development. With over 25 years of experience in various roles, Morrison aims to foster greater collaboration between clients and contractors to enhance project outcomes.

Morrison’s journey in the construction sector spans multiple positions, including site manager, project manager, and director at one of the largest construction firms on the Island. Two years ago, he reached a pivotal moment in his career, contemplating his next steps. He recalled, “I suddenly thought: ‘What am I going to do next?’” His desire to innovate led to the creation of C2C, which stands for concept to completion.

The company’s objective is straightforward: to manage quality projects while establishing transparent relationships with clients from the outset. “Traditionally in construction, the contractor liaises predominantly with a contract administrator or architect rather than with the client,” Morrison explained. “I wanted to change that and work directly with the client.”

C2C’s comprehensive service includes everything from securing necessary approvals with architects and regulatory bodies to assisting clients in selecting materials such as tiles and kitchens. Morrison emphasized the importance of client satisfaction, stating, “The most important thing for me is that the client gets exactly what they want.”

By prioritizing early collaboration, C2C aims to prevent common pitfalls that often arise during the construction process. Morrison’s approach involves constant communication, ensuring that issues can be addressed before they escalate. He remarked, “The build itself shouldn’t be punctuated with delays and battles over costs because everything will have been worked out already.”

The success of this model was recently demonstrated through C2C’s first project, a development called Oaklands in Grouville. Morrison worked closely with property developer George Carswell, who had previously struggled to obtain planning permission. C2C joined the project just before construction commenced, allowing for a smooth execution.

Throughout the building phase, Morrison and his team maintained open lines of communication with Carswell and his daughter. They navigated challenges, including rising material costs, by collaboratively exploring alternative solutions that aligned with the client’s wishes while adhering to the agreed budget.

The project was completed on time and within budget, a testament to the effectiveness of C2C’s operational model. Morrison expressed satisfaction with the outcome, stating, “It is great now to be able to say that the process, with that dual focus on relationship building and project development, works.”

Morrison’s vision extends beyond individual projects; he aims to restore confidence in the construction industry as a whole. He noted the reluctance many potential clients feel due to the instability in the sector, saying, “It has been very sad and difficult to see businesses going under.” His goal is to demonstrate that through the C2C model, trust and collaboration can lead to successful outcomes.

Morrison also recognizes the broader implications of his work for those employed in construction. He noted a decline in enthusiasm among workers due to the pressures of the industry. By resolving issues during the pre-construction phase, he hopes to rekindle passion for the trade and improve job satisfaction.

In addition to enhancing the experiences of clients and workers alike, Morrison aims to attract the next generation to the industry. He believes that many opportunities exist beyond traditional building roles, encompassing areas such as planning, engineering, and quantity surveying.

C2C is already involved in several projects, including a new residential build named Makai in St Brelade and a large-scale development of 38 units at Five Oaks for Langlois Homes. Morrison expressed excitement about applying the C2C model to both residential and commercial developments.

As C2C continues to grow, Morrison remains committed to maintaining high standards of customer service while carefully managing project loads. He stated, “If we took on too many projects, the service would be diluted, and I don’t want that.”

In conclusion, Morrison’s innovative approach reflects a dedication to transforming the construction sector. By focusing on building relationships and ensuring client satisfaction, he hopes to create a more positive industry environment. Upcoming coverage of C2C’s work on Oaklands will feature in the next edition of Homelife, set for release on September 24, 2023.