Creator Economy Set to Surpass $500 Billion by 2027, Reports Visa

The creator economy is projected to reach a market valuation of $500 billion USD by 2027, according to a new report from Visa. This forecast follows Visa’s recognition of creators as small businesses in 2024, marking a significant shift in how the industry is perceived. The report, titled “Monetized: 2025 Creator Report,” offers insights into the current landscape of content creation and highlights the financial infrastructure needed to better support creators.

The report draws on a survey conducted in partnership with Morning Consult and TikTok, involving over 1,000 creators from various countries, including the United States, Brazil, Australia, the United Kingdom, and the United Arab Emirates. The findings reveal that a substantial 85% of creators earn up to $100,000 USD annually. Furthermore, 88% of respondents anticipate their revenue will increase in the coming year, indicating a strong sense of optimism in the creator community.

Despite this positive outlook, many creators face significant challenges. While the majority are confident in their ability to engage audiences and produce compelling content, they often lack the necessary business skills to manage finances effectively. The survey shows that 76% of creators feel little pressure to pursue traditional careers, suggesting a commitment to their craft despite the uncertainties that can accompany such a vocation.

The report identifies brand partnerships as the primary source of revenue for creators, with 94% of respondents posting branded content more than once a month. Other notable revenue streams include affiliate marketing (78%) and service promotions (77%). Platforms like Instagram, TikTok, and YouTube emerge as the most lucrative for creators, providing opportunities for large followings and monetization.

While the growth trajectory of the creator economy is promising, the report underscores the need for improved knowledge and support in areas such as contract negotiation, business strategy, and legal compliance. Creators often find themselves overwhelmed by the administrative tasks that accompany their work, leading to a demand for more robust resources to help them manage their businesses effectively.

In response to these needs, Visa has partnered with Karat to launch a pilot program aimed at equipping creators with practical tools for financial management. This initiative includes features for automating payments, managing invoices, and tracking receipts, ultimately making it easier for creators to focus on their content rather than administrative burdens.

As the creator economy continues to expand, the recognition of creators as legitimate business owners will play a crucial role in its future stability. The development of tailored financial tools and operational support from experts will be essential in fostering a sustainable environment for creators.

For more detailed information, readers can access Visa’s “Monetized: 2025 Creator Report” on the company’s official webpage.