Meghan Markle Unveils Ambitious Plans for Lifestyle Brand Expansion

The Duchess of Sussex, Meghan Markle, has revealed her ambitious plans to expand her lifestyle brand, As Ever, during a recent appearance at the Fortune’s Most Powerful Women Summit in Washington D.C.. This year has seen Markle gain significant attention, thanks to her viral Netflix show, With Love, Meghan, alongside her successful podcast, Confessions of a Female Founder.

As Ever has garnered widespread interest, particularly following the recent launch of a premium line of wines sourced from Napa Valley. Markle’s seasonal product releases, including homemade preserves and flower sprinkles, have sold out rapidly, indicating a strong market demand. Her ventures highlight a strategic approach to building a multifaceted business that resonates with consumers.

Building a Business Empire

In her discussion titled “Next Level Influence,” Markle shared insights into her entrepreneurial journey and the evolution of As Ever. She emphasized her intention to leverage her influence to create a lasting business empire. “It’s a lot of work,” she stated, reflecting on the challenges of balancing her media projects with her brand’s growth. The Duchess noted the interplay between her cooking show and the lifestyle brand, illustrating her diverse content offerings.

Markle drew on her experience from her time on the television series Suits, explaining the demands of production and the importance of delivering content in various formats. “Having done Suits for seven years, I remember what goes into a production,” she remarked. “I also recognize how much people want content in different sizes. Part of what we’re testing out now is how I can give you a recipe in two minutes. And where can I share that with you?”

Upcoming Projects and Future Plans

During the session, Markle also announced that a new seasonal episode of With Love, Meghan is set to premiere in November 2025. She teased that the upcoming holiday special will be particularly exciting, although she withheld details regarding guest appearances and specific content. This announcement adds to the anticipation surrounding her brand and media projects.

As As Ever continues to capture consumer interest, Markle’s strategic vision appears to be driving her successes. Her ability to blend entertainment with entrepreneurship may pave the way for a new model in lifestyle branding, as she seeks to engage audiences in innovative ways.

The Duchess’s ventures reflect a broader trend of public figures capitalizing on their influence to build businesses that resonate with their followers. With her focused strategy and upcoming projects, Markle aims to solidify her presence in the lifestyle market.

Updates on her projects and brand developments will continue to unfold as Markle navigates this exciting chapter of her career.