CU Books and BankSocial Unite to Transform Credit Union Services

On August 21, 2025, CU Books, a prominent provider of bookkeeping and back-office services for credit unions, announced its merger with BankSocial, a leader in digital banking and innovative technologies. This partnership aims to create a comprehensive platform that integrates both human expertise and advanced technology, enhancing services for credit unions and their members.

Unifying Strengths for Enhanced Services

The merger combines CU Books’ decades of operational experience with BankSocial’s cutting-edge automation and AI-driven solutions. According to Liz Winninger, Executive Vice President of Strategic Partnerships at BankSocial, “Poor service can’t be fixed by software, but stellar service can be multiplied by it.” By merging the human expertise of CU Books with BankSocial’s technology stack, the companies intend to deliver affordable and scalable services focused on member satisfaction.

The collaboration aims to establish a powerful synergy—what they describe as a flywheel effect—where exceptional personnel are complemented by intelligent systems. This integration is set to foster a continuous cycle of service improvement, data-driven insights, and innovation.

Benefits for Credit Unions

The merger promises several key benefits for credit union operations:

• Speed and Accuracy: The combined offerings will enable faster turnarounds and improved service quality.
• Cost Effectiveness: The shared-services model is projected to reduce back-office spending by up to 30%.
• Greater Reach: An omnichannel contact center and self-service member tools will enhance accessibility.
• Collaborative Innovation: Credit unions can participate in co-design sprints, shaping the development of new capabilities.
• Growth Enablement: Built-in lending, marketing, and sales playbooks will support member engagement and expansion.

The timing of this merger is significant. Credit unions face increasing pressure to modernize while holding on to the community-first principles that distinguish them from larger financial institutions. The integration of CU Books and BankSocial offers a pathway for credit unions to evolve their operations without compromising the personal service their members expect.

Josh Cohagen of CU Books emphasized the importance of relationships in building member loyalty, stating, “Strong relationships create loyal members; smart software scales that loyalty.” The merger is designed to ensure credit unions can serve a broader membership base, more efficiently and with less friction.

Credit unions interested in collaborating as Architect Partners can engage in co-creation efforts to pilot new functionalities. This partnership model allows credit unions to directly influence the platform’s development, earning participation credits and beta discounts in the process.

About the Companies

CU Books has been delivering reliable bookkeeping, accounting, and back-office services to credit unions across the United States for more than four years. The company is recognized for its commitment to maintaining operational accuracy and compliance.

BankSocial offers compliant digital asset and financial infrastructure tailored for credit unions, banks, and fintech platforms. By providing embedded digital wallets, real-time payment solutions, and blockchain-supported liquidity networks, BankSocial enables institutions to deliver modern, member-centric financial services.

The merger of CU Books and BankSocial represents a strategic move towards a future where technology and human expertise work in unison to redefine the landscape of credit union services.