McDonald’s UK Chief Zoe Hamburger Resigns After 18 Months

Zoe Hamburger has resigned from her role as chief restaurant officer at McDonald’s UK after 18 months in the position. Her departure marks a notable transition for the fast-food chain, which has been navigating changes in its leadership team. Hamburger joined McDonald’s UK as chief restaurant officer in March 2024, where she was responsible for overseeing various aspects of the restaurant operations, including delivery, field services, and corporate operations.

Hamburger’s background includes over a decade with McDonald’s, having begun her career with the company in the United States. Her previous experience encompasses work with advertising and public relations agencies, where she managed accounts for McDonald’s and other notable brands. Following her resignation, Patrick Gerber has been appointed to succeed her as chief restaurant officer. Previously, Gerber served as managing director of McDonald’s Netherlands.

In his new role, Gerber expressed enthusiasm about the opportunity to lead the UK and Ireland business. He stated, “I’m excited to be joining the UK and Ireland business and deliver on the opportunities this market offers. With an ambitious growth plan already in motion, it’s a great time to be taking on a role leading our restaurants to build on a legacy of success – driving innovation and enhancing operational excellence.”

In a related leadership change, Alistair Macrow, the chief executive of McDonald’s UK and Ireland, announced his resignation last month. Macrow had dedicated 18 years to McDonald’s, progressing through various senior roles, including chief marketing officer. Reflecting on his time with the company, he mentioned in a LinkedIn post, “It’s a decision that has been thoughtfully considered over time, and I’m confident that now is the right moment for the business to transition to new leadership.” He emphasized the importance of his experiences and relationships formed during his tenure.

Despite these leadership shifts, McDonald’s UK reported significant financial developments. The company’s operating profit surged from £10.7 million to £75.5 million in 2024, although it has decreased from £165.4 million in 2022. According to documents filed with Companies House, McDonald’s turnover saw a slight decline, falling from £1.83 billion to £1.82 billion. Revenue from owned outlets dropped from £942 million to £904.9 million, while income from franchises increased from £893.5 million to £916.8 million.

Additionally, McDonald’s revealed a reduction in its average workforce in the UK, which decreased from 26,384 employees to 24,375 in 2024. The company clarified that these workforce changes were part of a strategic plan to transition to a franchise model, aiming for 95% of its locations to operate as franchises. The adjustments have not resulted in layoffs, as employees have been relocated to franchise operations.

As McDonald’s navigates these leadership changes and operational strategies, the fast-food giant continues to adapt to the evolving market landscape while striving to maintain its legacy of success.