Irn Bru Unveils New Winter Flavor, Sparking Mixed Reactions

Irn Bru has introduced a new seasonal flavor, Winter Bru, a blend of spiced ginger and cinnamon that has elicited a polarizing response from consumers. The limited-edition drink is packaged in a vibrant red can adorned with the company’s iconic logo and a snowflake, reflecting the festive spirit of the season. Set to hit shelves on November 1, 2023, Winter Bru will be available in 330ml cans priced at £1.09 for an eight-week period.

The announcement has ignited a lively debate among fans of the popular Scottish soft drink. While some enthusiasts appreciate the new flavor, others have voiced their desire to keep the original Irn Bru formula unchanged. Comments on social media highlight this division. One user expressed a traditionalist sentiment: “As a Scottish person, some things are just best left alone. Can’t beat the OG drink.”

Conversely, some consumers are excited about the new offering. One shopper remarked, “I got some yesterday, quite like it! It’ll never replace the 1901 stuff, but it’s a pleasant drink for Christmas.” Another added, “That sounds tempting!” This contrasting feedback underscores the diverse preferences among Irn Bru’s fanbase.

Previous Limited Editions Sparked Enthusiasm

Last year, the company successfully launched two limited-edition flavors, Raspberry Ripple and Wild Berry Slush. Both received positive reviews, with fans rushing to purchase them. Comments from delighted customers included praises such as, “The raspberry ripple one is lush,” and, “It tastes like Drumstick lollies.” These flavors tapped into nostalgic memories, with many likening them to childhood sweets.

The ongoing dialogue surrounding Winter Bru is reminiscent of the excitement generated by last year’s offerings. Some have compared the new flavor to classic desserts, evoking memories of ice cream trucks and summer treats. One user described it as having “heavy nostalgic vibes,” reminiscent of asking for a screwball ice cream with raspberry sauce.

As Irn Bru continues to innovate, the reactions to Winter Bru illustrate the balance between introducing new flavors and maintaining the loyalty of traditionalists. The company’s ability to navigate this divide will be crucial as it seeks to expand its product offerings while honoring its longstanding heritage.