Amazon Prime Shoppers Cautioned Ahead of October Sale Events

Amazon Prime shoppers are being warned of potential risks to their accounts as the highly anticipated Prime Big Deal Days event approaches on October 8, 2025. This annual sale promises significant discounts on popular items such as TVs, smartphones, tablets, and Kindles. However, cybersecurity experts caution that this shopping event could also serve as a prime opportunity for fraudsters to target unsuspecting consumers.

According to cybersecurity specialists at Check Point, over 700 new Amazon-linked domains have been registered in recent weeks, raising alarms about possible phishing schemes. Their analysis indicates that one in every 18 of these domains is classified as malicious or suspicious. Alarmingly, one in every 36 specifically includes the term “Amazon Prime,” suggesting that cyber criminals are strategically positioning themselves to exploit the upcoming sale.

As shoppers prepare to take advantage of the discounts, it is essential to remain vigilant. Cybersecurity threats often manifest through emails claiming payment failures or notifications of suspended Prime memberships, designed to trick users into revealing sensitive information. These scams typically aim to capture passwords and credit card details, which can then be used to commit financial theft.

Check Point stated, “Amazon Prime Day 2025 brings deals, but also danger. Cyber criminals are launching phishing campaigns and fake domains to trick shoppers.” The firm emphasizes that by staying alert and following best practices, consumers can significantly reduce their risk while shopping online.

To help safeguard against potential threats, experts recommend several precautionary measures:

• Double-check domains: Only trust official sites like Amazon.com.
• Avoid email links: Navigate directly to Amazon via your web browser instead of clicking on links from emails or PDFs.
• Enable multi-factor authentication (MFA): This adds an extra layer of security to your Amazon account.
• Use layered protection: Ensure comprehensive security across emails, browsers, mobile devices, and networks.
• Scrutinize content: Be cautious of unexpected emails or messages, checking URLs, attachments, and text for signs of phishing.

While the excitement for the upcoming sale is palpable, it is crucial to remain cautious. This warning follows broader concerns as individuals in the UK have also been alerted to scams involving self-ordering QR codes in bars and restaurants. These fake QR codes are reportedly being placed over legitimate ones, allowing scammers to easily harvest bank details from unsuspecting patrons.

As the October sale approaches, consumers are encouraged to enjoy the discounts while remaining alert to potential scams. By following security best practices and being discerning about online interactions, shoppers can navigate the promotional landscape safely.