Microsoft Halts Xbox Game Pass Ultimate Price Hike Amid User Outcry

Microsoft has decided to pause planned price increases for its Xbox Game Pass Ultimate subscription following backlash from users concerned about rising costs. The decision comes after the company announced significant price hikes for new customers, which would have raised the subscription fee by more than 50 percent in several countries. This move was met with widespread criticism, with many gamers expressing their frustration over what they termed “garbage marketing” and a “step too far” during financially challenging times.

In a notable reversal, Microsoft confirmed that existing subscribers in select markets, including Germany, Ireland, South Korea, Poland, and India, will not face immediate price increases. According to the Economic Times, current subscribers will maintain their existing rates as long as they remain on an auto-renewal plan. Users received an email notification from Microsoft clarifying that the new pricing would only apply to new purchases.

Kari Perez, head of Xbox communications, emphasized that the recent update to the Game Pass remains unchanged for current subscribers in these regions. She stated, “We will provide advance notice before any price adjustments take effect in these markets.” This announcement was likely influenced by local regulations, particularly in Ireland, where existing subscribers will continue to pay €17.99 instead of the new price of €26.99.

Microsoft has committed to giving users at least 60 days’ notice before any future price changes are implemented. The new pricing structure is set to take effect on October 1, 2023, for new subscribers, while current subscribers will see the changes applied during their next billing cycle, expected around November 4, 2023.

The updated Xbox Game Pass plans, introduced earlier this month, include three tiers: Essential, Premium, and Ultimate. Each plan offers expanded game libraries, including titles for PC, unlimited cloud gaming, and revamped rewards. The Ultimate tier, which allows access to new games from Microsoft-owned studios on their release day, was originally slated to increase from £14.99 to £22.99 per month in the UK.

As the gaming community continues to grapple with rising living costs, the decision to halt the price hike reflects Microsoft’s awareness of its user base’s financial pressures. The company’s ability to respond to user feedback may play a crucial role in maintaining subscriber loyalty and preventing potential mass unsubscribing from the platform.