Health
Co Down Entrepreneur Opens Ireland’s Only Used Lego Store

A passion for Lego led to the establishment of **Magpie Bricks**, the only physical store on the island of Ireland dedicated to selling second-hand Lego sets and spare parts. **Rachael Morrow**, the owner, opened the store in **Bangor**, Co Down, two years ago, filling what she identified as a significant gap in the market.
Morrow’s journey began with her lifelong love for Lego, which inspired her to create a space where fellow enthusiasts could find unique pieces and sets. Located just off **Main Street**, Magpie Bricks offers a variety of pre-owned Lego products, appealing to both collectors and casual builders.
Despite the growing interest in Lego, Morrow has faced challenges in maintaining regular store hours. The decision to limit opening days stems from reduced foot traffic, a situation that has prompted her to adapt her business strategy. Morrow emphasizes the importance of community engagement, expressing hope that increased local awareness will drive more customers to the store.
Community Engagement and Future Plans
Morrow is keen on fostering a sense of community among Lego enthusiasts. She regularly hosts events and workshops to attract families and collectors alike, aiming to create a vibrant atmosphere around her store. “I want Magpie Bricks to be more than just a shop; I want it to be a hub for Lego lovers,” she stated.
The shop not only caters to individual customers but also seeks partnerships with local schools and organizations to encourage creativity in children. By promoting hands-on activities, Morrow hopes to inspire a new generation of builders and designers.
Morrow’s vision extends beyond the current challenges. She is exploring ways to expand her product range and enhance the shopping experience. New initiatives may include exclusive Lego-themed events, online sales options, and collaborations with other local businesses to create unique offerings.
A Unique Niche in the Market
The rise of sustainability has contributed to the appeal of second-hand products, and Magpie Bricks stands out as an eco-friendly option for Lego enthusiasts. By offering pre-owned sets, Morrow not only supports recycling but also makes Lego accessible at varied price points, appealing to a broader audience.
While the store has faced obstacles, Morrow remains optimistic about its future. Her commitment to quality service and community involvement positions Magpie Bricks as a unique player in the retail landscape. As she continues to navigate the challenges of running a small business, Morrow’s passion for Lego and her dedication to her customers remain at the forefront of her efforts.
With a distinctive offering in a niche market, Magpie Bricks is poised to become a beloved destination for Lego fans throughout Ireland. Morrow’s entrepreneurial spirit and love for Lego shine through, making her store a testament to the power of pursuing one’s passion.
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