Virgin Media Unveils Record Low Prices for Fastest Broadband Plans

Virgin Media has launched its fastest fibre broadband plans at unprecedented low prices, positioning itself competitively against Sky and BT. Earlier this month, the provider announced a reduction in the cost of its M500 Fibre Broadband plan to £27.99 per month, offering speeds of 516Mbps. Additionally, the new Gig1 Fibre Broadband plan is available for £29.99, delivering an impressive 1,130Mbps.

Both plans are touted as the ‘lowest price’ ever offered by Virgin Media, making them highly attractive to potential customers. Notably, subscribers to either plan will receive a free subscription to Netflix Standard with Ads, a benefit previously exclusive to Virgin’s more expensive TV bundles. This offer equates to a savings of £143.76 over the duration of Virgin’s 24-month contract compared to direct Netflix subscription costs.

Customers opting for the Gig1 plan will also gain access to Virgin’s WiFi guarantee, which typically incurs an additional charge of £8. This guarantee promises a £100 bill credit if speeds fall below the minimum of 30Mbps in any room, adding further value to the offering.

For those who do not require the highest speeds, Virgin Media has other budget-friendly packages. The 132Mbps plan is priced at £23.99, although it does not include the complimentary Netflix subscription.

Despite these attractive offers, it’s important to note that Virgin Media, like many providers, implements annual price increases. Customers currently on the £27.99 plan will see their bills rise to £31.99 in April 2026, followed by a further increase to £35.99 in April 2027.

Comparative Market Analysis

The new pricing structure positions Virgin Media favorably against competitors. For instance, Sky offers Netflix with its Sky Stream packages, but customers looking for 900Mbps broadband must pay £40 per month. In contrast, BT’s offerings at £28.99 provide only 150Mbps, further underscoring Virgin’s competitive edge in the market.

Consumer feedback on Virgin Media’s services has been largely positive. On Trustpilot, one user praised the service, stating: “The service has been faultless for the last 18 months and the broadband is easily fast enough for our family.” Another review highlighted the reliability of the internet and television services, noting swift resolutions to any issues.

However, customer experiences have varied, with some expressing dissatisfaction with customer service. One three-star reviewer remarked on the excellent broadband speed but critiqued the customer service as lacking, while another five-star reviewer shared a positive long-term relationship, noting prompt issue resolution.

Conclusion

As Virgin Media rolls out these competitive broadband plans, it aims to attract new customers and retain existing ones amid a dynamic telecommunications landscape. The combination of low pricing, high speeds, and added benefits such as the Netflix subscription may solidify Virgin’s position in the market, particularly as consumers weigh their options in a sector characterized by annual price hikes and fluctuating service quality.