Boden’s Imogen Collared Jersey Dress Gains Popularity with Shoppers

The Imogen Collared Jersey Dress from Boden is rapidly becoming a popular choice among shoppers, with sales surging since its recent launch. Priced at £85, this dress has been described by the retailer as a must-have addition to any wardrobe, thanks to its elegant design and high-quality fabric.

The dress features a classic collar, long sleeves, and a bias-cut skirt, all crafted from soft jersey material, which contributes to its flattering fit. According to Boden, the dress falls at mid-calf and includes a detachable self-fabric belt that adds versatility to the outfit. Available in a variety of colors, including Navy, French Navy, Ivory Stripe, Grass, Janet and Friends, Eden, and Black, it caters to a wide range of style preferences.

Sizes and Availability

The Imogen dress comes in three lengths—petite, regular, and long—accommodating sizes from 4 to 22. This range ensures that more shoppers can find a fit that suits their body type. As customers flock to the website, the dress’s beautiful quality and sophisticated look have garnered numerous positive reviews.

One shopper praised the dress, stating, “Very useful and classy dress. The jersey type fabric hangs well and skims the hips. The V neck is a good length too—I don’t like to feel too buttoned up!” Another complimented its versatility, noting, “Beautiful dress, ideal for an occasion or casual. Had a lot of compliments.”

Mixed Reviews and Comparisons

While many reviews are positive, some customers have expressed mixed feelings. One reviewer, who is 6’2, reported that although the fabric is nice, the waistline was too high, and the sleeves were too short for their build. This highlights the importance of trying on the dress to ensure the right fit.

For those exploring alternatives, the Mountain Warehouse Santorini Womens Jersey Wrap Dress is available for £19.99 on Amazon. This option includes a unique feature that allows perspiration to escape, keeping wearers comfortable.

For those interested in the Imogen Collared Jersey Dress, it is currently available for purchase on the Boden website for £85. With its combination of style and comfort, it is clear why this dress is being rapidly “snapped up” by fashion-forward shoppers.