ŽRK Podgorica Extends Sponsorship Agreement with Bemaks

ŽRK Podgorica, a prominent handball club based in Montenegro, has officially extended its sponsorship agreement with local company Bemaks. This renewed partnership, announced on July 10, 2023, reinforces the club’s financial stability and its commitment to enhancing its performance in national and international competitions.

The terms of the new agreement will see Bemaks continue as the main sponsor, providing crucial financial support for the club’s operational expenses and development initiatives. The partnership aims to bolster ŽRK Podgorica’s activities, including player development and community engagement programs.

Strengthening Local Sports

ŽRK Podgorica has a rich history in handball, consistently competing at high levels both domestically and in European tournaments. The club’s management expressed enthusiasm about the renewed agreement, highlighting the importance of local support in sustaining their competitive edge.

Marija Jovanovic, the club’s president, stated, “We are grateful for Bemaks’ continued support, which enables us to invest in our players and infrastructure.” The president emphasized that this partnership not only strengthens the club financially but also inspires local youth to engage in sports.

The sponsorship comes at a crucial time as the club prepares for the upcoming season, aiming for success in both the Montenegrin league and European championships. The infusion of funds from Bemaks is expected to enhance training facilities and expand outreach programs, which are vital for cultivating future talent in the sport.

Community Impact and Future Aspirations

With this deal, ŽRK Podgorica and Bemaks are not only focusing on sports but also on the broader community. The club plans to initiate several programs aimed at promoting healthy lifestyles among young people in Montenegro. This aligns with Bemaks’ corporate social responsibility objectives, creating a synergy that benefits both the organization and the community.

The sponsorship agreement is a testament to the growing trend of corporate involvement in sports, particularly within local contexts. Companies like Bemaks recognize the value of sports sponsorships in enhancing brand visibility while contributing to the development of local talent.

As ŽRK Podgorica gears up for the new season, this partnership illustrates a shared vision of success, unity, and community engagement. The club is poised to make significant strides, backed by the unwavering support of its sponsors and the enthusiasm of its fan base.