Navigate AI Filters: 5 Strategies to Enhance Your CV

With the rise of AI-powered recruitment technology, job seekers face a new challenge: ensuring their CVs pass through automated systems before reaching hiring managers. A significant number of applicants may find their submissions overlooked entirely, as Applicant Tracking Systems (ATS) filter out resumes that do not meet specific criteria. The latest data from the Office for National Statistics reveals that UK job vacancies decreased by 63,000 between March and May 2025. Simultaneously, job applications surged by 42% year-over-year, with recruiters now managing an average of 767 CVs each quarter, according to JobAdder’s 2025 State of Recruitment Report.

In this competitive landscape, it is crucial for candidates to adapt their CVs to succeed. Here are five essential strategies to help job seekers navigate AI filters effectively while maintaining a human touch.

Understand the Importance of Keywords

The language used in job postings plays a critical role in how ATS evaluates candidates. “Carefully read the job posting and mirror the exact keywords and phrases used in the ad — especially when it comes to skills, qualifications, and job titles,” advises Dan Oates, a recruiter and career coach at BBFGroup.

If a job description specifies “Project Manager” but your CV uses “Programme Manager,” the ATS may not recognize the relevance. Similarly, if the posting highlights “stakeholder management” and your CV describes it as “relationship building,” you risk being overlooked. Tailoring your CV for each application ensures a better match with the job requirements, significantly increasing your chances of being shortlisted.

Maintain Clarity in Formatting

While creativity can capture a human reader’s interest, it may confuse an ATS. Stick to conventional section titles such as “Work Experience,” “Education,” and “Skills.” These are the categories that ATS software recognizes. “Creative headings like ‘My Journey’ or ‘What I Bring’ might look unique, but they can confuse ATS systems,” explains Oates.

Job seekers should aim for a clear and consistent layout. Use bullet points to break up dense information and ensure a logical flow throughout the document. It is essential that the ATS can easily read and categorize your experience to evaluate your suitability effectively.

Opt for Simple, Text-Based Designs

Many applicants invest time in creating visually appealing CVs, only to discover that design-heavy formats can hinder their chances. “Skip design features like images, charts, text boxes, headers, and footers – most ATS software can’t read them,” warns Kerry Sudale, CEO of Sudale Search & Select.

A clean, text-based format is more effective. The use of simple and readable fonts, along with clear bullet points, helps ensure that key information is not overlooked. Remember, the first reader of your CV could be an algorithm, so clarity is paramount.

Test Your CV Before Submission

Even the most meticulous CV writers might overlook critical details. Testing your CV before sending it can provide a significant advantage. Free online tools, such as Jobscan, allow you to upload your CV alongside the job description to assess alignment with ATS parameters.

These tools mimic how ATS software scans your CV, offering feedback on keyword matches and formatting issues. By running your CV through a checker, you can identify potential pitfalls and correct them before they cost you an interview.

Balance Optimization with Authenticity

While it is essential to optimize for AI, maintaining a personal tone is equally important. “Never let AI do all the work for you on your CV — it sticks out like a sore thumb to recruiters, and you’ll end up at the bottom of the pile,” emphasizes Joel Delmaire, AI Expert at JobAdder.

Your CV should reflect your personality and accomplishments. Avoid excessive jargon or simply replicating job descriptions. Instead, tell your story by highlighting your achievements and the value you have delivered in previous roles. A compelling narrative can resonate with hiring managers after the ATS has done its job.

Navigating the complexities of the job application process in an era dominated by AI requires a strategic approach. By tailoring your CV with the right keywords, maintaining standard formatting, avoiding design pitfalls, testing with ATS tools, and preserving your unique voice, you enhance your chances of transitioning from application to interview. Ultimately, the goal remains the same: to connect with the individual who can offer you the job.