Shoppers Flock to Garnier’s £8 Hair Dye, Leaving Salons Behind

The beauty industry is witnessing a significant shift as consumers increasingly opt for at-home solutions, with many now turning to Garnier’s GOOD Permanent Hair Dye. Priced at just £8, this product is gaining popularity for its affordability and ease of use, prompting some users to declare they will “never go back to the hairdressers.”

Garnier’s hair dye, which usually retails for £12, is currently on sale at major retailers, including Boots, Amazon, Superdrug, and Sainsbury’s. Shoppers are drawn to the product’s claims of delivering a “maximum colour performance” and a “silky” finish. Available in 17 shades, the dye offers complete grey coverage and is designed to provide stunning highlights and tones.

Convenience and Quality Drive Popularity

The GOOD Permanent Hair Dye promises eight weeks of long-lasting grey coverage. Its thick, mask-like consistency, combined with non-drip technology, allows for a mess-free application process. The formula is ammonia-free, vegan, and made with 90% natural ingredients, including Shea Butter, which helps condition the hair. Users simply apply the dye as they would a hair mask, allowing it to develop for 30 minutes before rinsing with the accompanying Silk and Shine conditioner.

Adding a touch of luxury to the experience, the dye is also infused with a blend of sandalwood, goji berry, and orchid fragrances. Garnier enhances the shopping experience further with a “Virtual Try On” tool on their website, allowing potential buyers to preview how different shades will look on them.

The increasing popularity of at-home hair care is evident as consumers look for cost-effective alternatives to salon treatments. Brands such as Wella Professionals and Glaze are also appealing to this market, offering their own semi-permanent hair dyes ranging from £15.99 to £16.70.

User Reviews Highlight Successes and Challenges

The response from consumers has been overwhelmingly positive. One reviewer expressed their satisfaction, stating: “Love this product. Feels so chic and stress-free. The product is cruelty-free. Thank you, Garnier, for always being considerate of the planet.” Another user shared their frustration with salon visits, saying, “I was sick of going to the hairdressers, not getting the colour I wanted and walking out with so many stains on my hairline… I will never go back to the hairdressers ever. And it’s far cheaper too.”

Many users praise the dye for its vibrant colour payoff and smooth results. One shopper noted, “Good colour payoff and left my hair very smooth and silky. Felt like no harsh chemicals and was easy to apply.”

Yet, not all feedback is entirely positive. Some users have noted minor drawbacks, such as the mixing process, which can be somewhat cumbersome. One individual remarked, “I’m not overly keen on the way you mix this in the tub; it makes application a little messy and difficult, but the actual product itself is perfect!”

Overall, the GOOD Permanent Hair Dye from Garnier is firmly establishing itself as a go-to product for many seeking a convenient and cost-effective alternative to traditional salon services. With fast results and a user-friendly application process, it appears that this trend of at-home hair care is here to stay.