M&S Launches £35 Self-Care Gift Set, Quickly Becomes Best-Seller

Marks & Spencer (M&S) has introduced a new self-care gift set, the Apothecary Favourites Collection, priced at £35, which is proving to be highly popular among shoppers. Within a short span of its release, this collection has already secured the number two position in the retailer’s gift sales, particularly attracting early Christmas shoppers looking for thoughtful presents.

The Apothecary Favourites Collection is presented in a reusable woven basket and contains a selection of seven bath and body products designed to promote relaxation and well-being. Items included in the set are a 250ml body wash, a 250ml hand wash, a 250ml revitalising hand and body lotion, a 60ml restore hand cream, 300g sleep bath salts, a 30ml calm diffuser, and a 60g warmth votive candle.

The collection has garnered positive reviews, with customers praising its quality and presentation. One satisfied shopper remarked, “Beautiful! Smells great, beautiful basket and a fab gift that I would like myself.” Another customer noted, “Classy gift. A birthday gift for my stepmother – she loved it! It’s a really great gift and I might treat myself too.” Both reviews awarded the set a perfect five-star rating.

In addition to M&S’s offering, other retailers are also promoting self-care products as the festive season approaches. Boots has reintroduced its popular gifts, including the Laura Ashley Luxury Pamper Edit, usually priced at £50 but currently available for £24.50, representing a significant discount.

As consumers increasingly seek ways to indulge in self-care, products like the Apothecary Favourites Collection from M&S and the offerings from Boots are meeting this demand. The combination of affordable pricing and attractive packaging is likely to continue driving sales as the holiday season progresses. Shoppers can find the Apothecary Favourites Collection on the M&S website, where it remains a top choice for gifts this December.