Business
Sky Launches January Sale with Unbeatable TV and Broadband Deals
Sky has kicked off its January 2026 sale with a range of enticing offers on its television and broadband services. Customers can now take advantage of substantial savings on popular packages, including the company’s flagship TV and fibre broadband options. Many of these deals are being promoted at their lowest prices ever.
Among the standout offers is a bundle featuring Sky Stream, Netflix, and 500Mbps fibre broadband, now available at a discounted rate that saves customers £120. Additionally, the new Sky Glass smart TV can be secured for just £4.25 per month. This initiative aims to attract customers from rival providers, such as Virgin Media and Plusnet, by offering incentives and competitive pricing.
Exclusive Bundles and Offers
Sky’s January sale includes several appealing bundles. The Ultimate TV and Full Fibre 500 package is now priced at £39, down from £44, and includes around 140 channels, such as Sky Atlantic, alongside 500Mbps fibre broadband and complimentary subscriptions to Netflix and Discovery+. This deal mirrors the pricing seen during the Black Friday sales.
For those seeking a budget option, the Essential TV and Full Fibre 300 bundle is available for £35, offering approximately 35 fewer channels. To further entice new customers, Sky is providing up to £300 to cover switching costs when moving from other service providers. This positions Sky competitively against Virgin Media, which is also running its January sale with discounts on TV packages that include Sky access.
Sky’s latest model, the Sky Glass Air, is being offered at an attractive £4.25 per month for the 43″ version. This model features a 4K HDR Quantum Dot screen and Dolby Audio speaker system. Introduced in June as a more affordable option, the Sky Glass Air is part of a new generation of devices that integrate Sky TV and streaming apps without requiring a satellite dish.
Customers should be aware that to benefit from these promotional prices, a subscription to a Sky TV package, such as the £15 Essential TV bundle, is required. This includes around 100 channels and free access to Netflix and Discovery+. The Sky Glass Air is available on a 48-month interest-free loan, with a £20 upfront cost to initiate the deal. For those preferring to pay in full, the price is set at £225.
Competitive Market and Customer Incentives
Sky’s offer includes a significant switching incentive, providing up to £300 to cover early termination fees from previous providers. New customers who sign up for both TV and broadband packages can claim this amount after settling any charges with their former provider. Those opting for Sky broadband only can receive up to £200. Claims must be submitted within 90 days of activating the Sky service and are typically processed within 14 days.
While the discounts may not be the largest seen in the market, they represent good value, with costs averaging approximately £0.86 per day for 150Mbps fibre broadband. For customers needing enhanced speeds, Sky also offers 500Mbps fibre broadband for £30 per month, down from £31, and 900Mbps for £35, previously £40.
In comparison, other providers like Plusnet and Virgin Media are also vying for customer attention. Plusnet currently offers Full Fibre 145 for £24.99 per month, while Virgin’s M250 Fibre Broadband is priced at £23.99 per month. As always, customers are encouraged to check availability in their area by entering their postcode on the respective providers’ service checkers.
Sky’s January sale stands out not only for the competitive pricing but also for the variety of options available to consumers looking to enhance their entertainment experience while saving money.
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