Pembrokeshire Ice Cream Shop Expands Offerings with New License

A former public toilet in Newgale, Pembrokeshire, has officially transformed into an ice cream and coffee shop, now with the added ability to serve alcohol and hot food. The Pembrokeshire Coast National Park’s development management committee approved the change of use on October 15, 2023, allowing the establishment to operate under new conditions for the next eight years.

During the meeting, applicant Mike Harris sought to amend the original proposal, which had previously received approval in 2024. The site, known as The Landsker Line, is located adjacent to the Newgale Camping Site and includes an accessible toilet and designated disabled parking. The recent application aimed to align the planning situation with the new alcohol licensing obtained from the Pembrokeshire County Council, as well as to expand the menu to include hot pasties.

A planning report highlighted that updated Welsh Government guidance on flood risk had been taken into account. The report from Pembrokeshire County Council warned that the shingle bank at Newgale is expected to become increasingly unstable, with a report indicating that by 2030, the current environmental conditions may render the area unsustainable.

The report also noted potential concerns regarding highway access, indicating that conditions from the previous approval required the business to cease operations by 2034 and restore the land. This condition was deemed necessary for the new application as well.

The local community council, Nolton and Roch, raised questions about whether there had been a genuine intent to operate as an ice cream parlour, citing early promotional materials that focused on bar offerings. Their submission emphasized the importance of retaining the disabled parking space and expressed concerns over picnic benches being set up along the pebble bank, potentially causing disruption and safety issues.

In response to these concerns, Mike Harris addressed the committee, expressing appreciation for the previous approval and highlighting that the establishment has become a vibrant local business, employing 12 staff during peak season. He defended the shop against claims of noise and disruption, referring to complaints as “vexatious” and asserting that the transformation of the site has been “overwhelmingly positive.”

Harris stated, “The popularity has exceeded expectations, with local support outside the tourist season. We are closing only in January and February.” He noted the significant increase in foot traffic, which has, at times, raised safety concerns.

Ultimately, the committee unanimously approved the application, allowing the ice cream shop to expand its offerings while navigating the complexities of local environmental policies and community concerns.