Scottish Football Boosts Economy by Over £800 Million in 2023/24

Scottish football plays a vital role in the national economy, contributing over £800 million annually, according to a new report by the Fraser of Allander Institute. The study, commissioned by the Scottish Professional Football League (SPFL), the Scottish Women’s Premier League (SWPL), and the Scottish Football Association (SFA), highlights the significant financial impact of both men’s and women’s football, with total revenue reaching £820 million during the 2023/24 season when factoring in spectator spending.

The report indicates that without the economic benefits from fans attending games, the direct contribution of football to the economy is £545 million. This sector supports approximately 9,245 full-time jobs, a number that increases to 14,315 when including matchday spending. Attendance figures for professional matches featuring Scottish teams exceeded 6.8 million during the season, underscoring the sport’s popularity.

Economic Impact and Community Benefits

The research examined the economic activity generated by clubs and the spending habits of supporters at domestic league and cup matches. It also included financial data related to international fixtures, such as matches involving the men’s and women’s national teams and European club competitions. The researchers analyzed club accounts, revenues, and operational expenditures, integrating this data into a broader economic model to estimate the ripple effects in sectors like hospitality, transport, and retail.

According to the findings, the total turnover of the Scottish football sector for the season was £426 million. The industry represents about 20% of the direct gross value added (GVA) by Scotland’s sports and recreation sector. Neil Doncaster, Chief Executive of the SPFL, emphasized the importance of this report, stating, “This new research underlines the hugely significant economic contribution of our clubs and fans right across the country.”

The report also highlights the growing economic significance of women’s football, particularly since the SWPL was integrated into the SPFL Group in the 2022/23 season. Attendance figures for women’s matches have been steadily increasing, supported by greater commercial investment and visibility. Fiona McIntyre, Managing Director of the SWPL, noted, “It’s extremely encouraging to see independent research clearly demonstrating the positive economic impact of both the men’s and women’s game in Scotland.”

Comparative Analysis and Future Prospects

The findings represent a substantial increase compared to the previous SPFL-focused study published in 2020, which used data from the 2017/18 season. That earlier report indicated that SPFL clubs and spectator spending contributed £444 million to Scotland’s GDP and supported around 9,300 full-time equivalent jobs.

The economic benefits outlined in the report also extend to wider social outcomes, especially in disadvantaged communities. Ian Maxwell, Chief Executive of the Scottish FA, pointed to initiatives like the Extra Time programme, which provides essential services for children, including breakfast clubs and after-school care. He stated, “As the national association, we see how this economic benefit drives social impact.”

Scottish Sports Minister Maree Todd welcomed the findings, expressing enthusiasm for leveraging football’s economic contributions to bolster community initiatives. “Our national sport has a positive impact right across Scotland and it’s very helpful to see how it also makes a major contribution to the Scottish economy,” she said.

As Scottish football prepares for heightened international exposure, with the men’s national team heading to the 2026 World Cup in the United States, Canada, and Mexico, organizers anticipate additional economic benefits from associated travel, broadcasting, and fan engagement activities.

The Fraser of Allander Institute emphasizes that the purpose of its research is to provide a solid evidence base for understanding football’s role in Scotland’s economy. Professor Mairi Spowage, director of the Institute, stated, “Football supports substantial levels of economic activity and employment across the country.” This comprehensive analysis serves as a critical tool for discussions on the future of professional football within the wider economic landscape of Scotland.