Newcastle Ranked Low in UK Best Dressed Cities at 69th Place

A recent ranking of the best dressed cities in the UK has placed Newcastle in a surprising 69th position, failing to make the top 50. The list, published by the award-winning British brand Eden Ashram, evaluated cities based on four key fashion indicators per 10,000 residents, including fashion-related Google searches, Instagram outfit hashtags, and the availability of shopping malls and charity shops.

Despite its vibrant culture and fashionable outings, Newcastle’s score of 14.83 reflects a perception that contrasts sharply with its residents’ pride in their style. The top position in the ranking went to Oxford, which achieved a score of 65.53. Following Oxford, the top five included London, Aberdeen, Leeds, and Plymouth, all of which scored significantly higher than Newcastle.

North East Cities Struggle in Fashion Rankings

The overall performance of the North East was notably poor, with Newcastle being the highest-ranked city in the region. Middlesbrough came in at 71st, just below Newcastle, while Sunderland lagged further behind in 77th place. This trend has raised eyebrows among fashion enthusiasts and residents alike, who feel that their city has much to offer in terms of style.

Greg Watson, a fashion expert at Eden Ashram, commented on the findings, saying, “Style in 2026 is about everyday behaviour. People are actively searching for fashion ideas, thinking about what they wear, and making considered choices rather than just following whatever’s trending on the high street.” This observation underscores a significant shift in fashion sensibilities, particularly among younger generations who are increasingly turning to second-hand and vintage shopping as sustainable choices.

Shifts in Fashion Choices Highlighted

Watson elaborated on the changing landscape of fashion, noting that there is now less pressure to constantly buy new items. “Second-hand, vintage, and charity shopping aren’t seen as compromises anymore; they’re often the first choice,” he stated. This transformative approach to fashion suggests that cities with robust charity shop scenes are likely to perform better in similar rankings in the future.

The findings from Eden Ashram reflect a broader cultural shift that prioritizes personal expression and sustainability over fleeting trends. As Watson pointed out, “Fashion in 2026 feels more personal and more practical than it did a decade ago. People still care about looking good, but they also care about value, sustainability, and expressing who they are.”

As Newcastle grapples with its low ranking, the city’s residents continue to showcase their individuality and flair, particularly on special occasions like festivals or significant events. While the numbers may not currently reflect their style, the Geordies’ passion for fashion remains evident in their everyday choices.

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