Track Santa’s Journey: NORAD and Google Launch Holiday Fun

As Christmas approaches, excitement builds for children around the world eagerly awaiting the arrival of Santa Claus. This year, families can track Santa’s journey thanks to two prominent trackers: NORAD, or the North American Aerospace Defense Command, and Google. Both platforms will provide real-time updates on Santa’s location as he delivers presents across the globe.

The tradition of tracking Santa dates back to 1955, when a misprinted phone number in a Sears advertisement led children to call the Continental Air Defense Command (CONAD) instead of Santa’s hotline. An officer on duty decided to engage with the children, providing them with updates on Santa’s location. This heartwarming interaction grew into an annual event, and when NORAD was established in 1958, it took over the tradition, delighting countless children for generations. In 2004, Google added a modern twist with its own Santa Tracker, combining the magic of the holiday season with cutting-edge technology.

NORAD’s Iconic Tracker

The NORAD Santa Tracker remains the most recognized of the two. Operated by the US military, it offers updates from uniformed officers along with real-time maps of Santa’s sleigh in flight. Users can download the tracker app from the App Store or Google Play Store, which features mini-games and live updates on Santa’s gift-giving progress.

The charm of NORAD’s tracker is enhanced by its history of military volunteers answering calls from children inquiring about Santa’s whereabouts. This year marks the 23rd year of a partnership with Verizon, allowing them to provide seamless tracking capabilities. An AI chatbot named Radar has also been integrated to assist users in locating Santa. For those who prefer a traditional approach, calls can be made to +1 (877) HI-NORAD.

Google’s Interactive Experience

Since its launch in 2004, the Google Santa Tracker has combined the power of Google Maps with a playful interface designed for children. Users can enjoy various games and videos, all accessible through a prominent ‘Play’ button on the website. This year, the tracker encourages children to learn coding as they explore a festive winter wonderland throughout December.

While Google’s tracker may not offer the same satellite-tracking capabilities as NORAD, it playfully suggests a collaboration with the North Pole, employing search and radar technology to locate Santa. As of now, neither tracker is live, and Santa’s exact whereabouts remain under wraps as he makes last-minute preparations.

Both trackers are set to activate on December 24, 2023. NORAD will begin monitoring Santa’s journey at 4:00 a.m. EST, which corresponds to 9:00 a.m. GMT. Google’s tracker will follow an hour later, launching at 10:00 a.m. GMT. From that point, families can receive real-time updates as Santa travels around the world, delivering gifts on Christmas Eve.

As the holiday season unfolds, these trackers not only provide a sense of wonder but also connect families in a shared experience, celebrating the joy of giving and the spirit of Christmas.